Accelerating product access: How channel strategy drives success for new product launches
Posted by Kathy D.Cencora
140 days ago
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Category Selection:
Select any categories from those you have selected for your main listing. If you wish to include more categories, add them to your main listing first and after doing so, they will appear below.
Clinical Research *
Clinical Reporting
9
Abstract & Poster Development
3
Clinical Study Report Writing
7
Manuscript Development
1
Product Development
204
Analytical Methods Development
1
Clinical Research
120
Clinical Research Network Development
1
Clinical Trial Material Supply
3
Clinical Trials
74
Show More (4)
Document Management
5
Drug Product Manufacturing
3
Formulation Development
1
Submissions Management
2
Show Less (4)
Real World Data Research
28
Analytics Methods Development
3
Data Standardization & Curation
3
Evidence Prioritization
1
Late Phase Data Curation
7
Lifecycle Evidence Generation
2
Show More (1)
Observational Research
14
Show Less (1)
Study Operations & Management
113
Patient Recruitment
20
Site Contracting & Payments
2
Site Identification & Activation
11
Site Relationship Management
2
Study Tracking & Analytics
79
Show More (1)
Trial Implementation
1
Show Less (1)
Trial Design & Planning
65
Data Management Planning
7
Enrollment Analytics
3
Patient Recruitment Planning
43
Protocol Feasibility Planning
7
Software
1
Show More (1)
Statistical Analysis Planning
6
Show Less (1)
Commercialization *
Brand Planning & Activation
15
Brand Vision & Positioning
7
Campaign Concept Testing
1
Multi-Channel Campaign Launch
7
Customer Engagement
46
Omnichannel Optimization
12
Patient Engagement
2
Patient Facing Solution Design
16
Patient Journey Analysis
7
Retention Program Effectiveness
11
Show More (1)
Strategic Account Management
1
Show Less (1)
Finance & Investment *
Financial Services
8
Billing & Reporting Operations
3
Internal Audit Support
1
Investment Performance Analytics
3
Revenue Forecasting & Planning
1
Investment Banking
6
Buy & Sell Side Advisory
3
Capital Raising & Financing
4
Investor Relations
0
Market Access & Policy *
Global Market Access
57
Launch Sequencing
1
Payer Evidence Generation
3
Payer Relationship Management
16
Pricing Strategy
2
Reimbursement Consulting
41
Government Policy
2
Advocacy Management
1
Legislative Monitoring
2
Medical Affairs *
Defining the Value of Medical Affairs
1
Defining the Value of Medical Affairs
1
Evidence Generation
101
Clinical Trial Concepts
15
Health Economics Modeling
60
Internal Medical Education
20
Patient Journey Mapping
3
Research Gap Analysis
5
Scientific Communications Development
10
Market Access Advisory Panels
2
Payer Advisory Board Strategy
9
Strategic Communications Planning
32
Competitive Publications Analysis
5
Publication Planning
4
Scientific Platform Planning
24
Strategic Stakeholder Engagement
68
Advisory Board Strategy
41
KOL Relationship Management
8
Stakeholder Influence Mapping
29
Pharmacovigilance *
Risk Management
22
Risk Evaluation & Minimization
19
Risk Management Evaluation
5
Safety Communications
3
Safety Systems
85
Safety Data Analytics
35
Safety Data Intake & Triage
33
Safety Signal Evaluation
25
Quality & Mfg *
Facilities & Equipment
13
Calibration & PM Programs
1
Deviation Investigations
0
Equipment Maintenance
0
Facility Maintenance Programs
8
Facility Security Management
4
Production & Supply Chain
54
Clinical & Commercial Production
28
Labeling & Packaging
17
Storage & Distribution
22
Quality Management
82
Corrective Action Verification
51
Deviation Investigation
8
Quality Process Governance
25
Testing & Release
16
Batch Release Testing
2
Raw Material Testing
12
Stability Program Testing
3
Regulatory *
Compliance
153
Agency Meeting Support
45
Dossier & Application Development
22
eCTD Publishing & Validation
10
Pre-Submission Advisory Meetings
2
Regulatory Compliance
89
Labeling & Promotions
2
Core Data Sheet Management
1
Labeling Strategy Development
1
Maintenance & Renewals
9
Post-Approval Safety Reporting
4
Promotional Material Compliance
4
Variations & Supplements
3
Transparency & Disclosure
4
Clinical Disclosure
2
Clinical Transparency
3
Technology & Operations *
Automation & Efficiency
8
Clinical Data Automation
6
Lab Automation Systems
1
Supply Chain Automation
1
Data & Analytics
80
Advanced Analytics
34
Artificial Intelligence
1
Data Curation
8
Data Visualization
44
Digital Health Solutions
75
5G Infrastructure
3
Blockchain Applications
0
mHealth Applications
5
Patient Portals
24
Telemedicine Platforms
22
Show More (1)
Wearables & Sensors
23
Show Less (1)
Early Development
3
Clinical Supply Chain Automation
1
Clinical Trial Management Systems
2
Informatics Infrastructure
74
Cloud Computing Systems
51
Data Security Solutions
17
Data Storage Platforms
8
Operations
61
Communications
1
Communications & Corporate Affairs
0
Content Creation & Development
6
Human Resources & Talent Acquisition
27
Management Consulting
2
Show More (7)
Marketing
24
Medical Information Services
0
Medical Writing
2
Operations Management
0
Other
4
Product/Service
0
Public Relations
1
Show Less (7)
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Cencora
A customized channel strategy aims to create optimal product access based on product attributes and patient needs. Whether a new biopharma company is preparing for its first launch or an established one is launching in a different therapeutic area, distribution channel strategy decisions can help successfully navigate the complexity and accelerate time to market.
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