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Accelerating product access: How channel strategy drives success for new product launches

Posted by Kathy D.
Cencora

84 days ago

A customized channel strategy aims to create optimal product access based on product attributes and patient needs. Whether a new biopharma company is preparing for its first launch or an established one is launching in a different therapeutic area, distribution channel strategy decisions can help successfully navigate the complexity and accelerate time to market.

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