Perceptive is a customer insights company that helps businesses understand their customers better. They offer a range of services, including customer experience (CX) measurement, mystery shopping, and employee engagement surveys. Their goal is to provide actionable data and insights that enable companies to improve customer satisfaction, drive loyalty, and increase profitability. Perceptive works with a variety of industries, including retail, hospitality, and healthcare, to deliver tailored solutions that meet their unique needs.