BMJ Impact Analytics is a pioneering tool developed by BMJ in collaboration with Overton, designed to track and share the real-world impact of medical and health research. It is the first and only tool focused specifically on health and social care, providing comprehensive insights into how research influences clinical guidance and health policies globally. By analyzing citations in key medical sources, it helps funders, researchers, and healthcare professionals understand the practical effects of their work on patient care and policy-making. BMJ Impact Analytics received the ALPSP Award for Innovation in Publishing in 2023, recognizing its innovative approach to assessing research impact. The tool is designed to support informed decision-making and enhance the real-world impact of health research.