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How Deerfield Optimized Healthcare Advertising Campaigns Using Purplelab®’s Real-World Data Insights

Posted by
Jennie  

10 months ago

Analyzing real-world data (RWD) in pharmaceutical marketing has the power to unearth hidden trends and insights into the overall prescription landscape. However, accessing and compiling this data tends to be a resource-intensive process. This case study explores how PurpleLab’s Prescription Measurement Report empowered the marketing agency Deerfield to harness RWD insights effectively.

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