How Deerfield Optimized Healthcare Advertising Campaigns Using Purplelab®’s Real-World Data Insights
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How Deerfield Optimized Healthcare Advertising Campaigns Using Purplelab®’s Real-World Data Insights
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PurpleLab
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How Deerfield Optimized Healthcare Advertising Campaigns Using Purplelab®’s Real-World Data Insights
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Category Selection:
Select any categories from those you have selected for your main listing. If you wish to include more categories, add them to your main listing first and after doing so, they will appear below.
Clinical Research *
Clinical Reporting
12
Abstract & Poster Development
3
Clinical Study Report Writing
10
Manuscript Development
1
Product Development
252
Analytical Methods Development
3
Clinical Research
150
Clinical Research Network Development
1
Clinical Trial Material Supply
3
Clinical Trials
105
Show More (4)
Document Management
10
Drug Product Manufacturing
4
Formulation Development
1
Submissions Management
2
Show Less (4)
Real World Data Research
38
Analytics Methods Development
11
Data Standardization & Curation
10
Evidence Prioritization
1
Late Phase Data Curation
7
Lifecycle Evidence Generation
3
Show More (2)
Observational Research
15
Real World Evidence
1
Show Less (2)
Study Operations & Management
121
Patient Recruitment
25
Site Contracting & Payments
2
Site Identification & Activation
12
Site Relationship Management
2
Study Tracking & Analytics
81
Show More (1)
Trial Implementation
1
Show Less (1)
Trial Design & Planning
69
Data Management Planning
7
Enrollment Analytics
3
Patient Recruitment Planning
44
Protocol Feasibility Planning
9
Software
2
Show More (1)
Statistical Analysis Planning
6
Show Less (1)
Commercialization *
Brand Planning & Activation
14
Brand Vision & Positioning
7
Campaign Concept Testing
1
Multi-Channel Campaign Launch
6
Customer Engagement
46
Omnichannel Optimization
13
Patient Engagement
4
Patient Facing Solution Design
16
Patient Journey Analysis
7
Retention Program Effectiveness
9
Show More (1)
Strategic Account Management
1
Show Less (1)
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Financial Services
6
Billing & Reporting Operations
3
Internal Audit Support
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2
Revenue Forecasting & Planning
1
Investment Banking
7
Buy & Sell Side Advisory
3
Capital Raising & Financing
5
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Global Market Access
56
Launch Sequencing
1
Payer Evidence Generation
3
Payer Relationship Management
16
Pricing Strategy
2
Reimbursement Consulting
38
Government Policy
1
Advocacy Management
1
Legislative Monitoring
1
Medical Affairs *
Defining the Value of Medical Affairs
1
Defining the Value of Medical Affairs
1
Evidence Generation
103
Clinical Trial Concepts
15
Health Economics Modeling
60
Internal Medical Education
22
Patient Journey Mapping
3
Research Gap Analysis
5
Scientific Communications Development
14
Market Access Advisory Panels
3
Payer Advisory Board Strategy
13
Strategic Communications Planning
34
Competitive Publications Analysis
5
Medical Writing
0
Publication Planning
6
Scientific Platform Planning
24
Strategic Stakeholder Engagement
70
Advisory Board Strategy
42
KOL Relationship Management
11
Stakeholder Influence Mapping
28
Pharmacovigilance *
Risk Management
23
Risk Evaluation & Minimization
17
Risk Management Evaluation
7
Safety Communications
3
Safety Systems
84
Aggregate Reporting
0
Case Processing
0
Literature Searching
0
Safety Data Analytics
36
Safety Data Intake & Triage
33
Show More (3)
Safety Database Hosting
0
Safety Signal Evaluation
24
Signal Detection
0
Show Less (3)
Quality & Mfg *
Facilities & Equipment
13
Calibration & PM Programs
1
Deviation Investigations
0
Equipment Maintenance
0
Facility Maintenance Programs
8
Facility Security Management
4
Production & Supply Chain
55
Clinical & Commercial Production
28
Labeling & Packaging
17
Storage & Distribution
23
Quality Management
80
Corrective Action Verification
50
Deviation Investigation
9
Quality Process Governance
23
Testing & Release
17
Batch Release Testing
2
Raw Material Testing
12
Stability Program Testing
4
Regulatory *
Compliance
169
Agency Meeting Support
48
Dossier & Application Development
22
eCTD Publishing & Validation
10
Pre-Submission Advisory Meetings
1
Regulatory Compliance
102
Show More (1)
Structured Content Authoring
1
Show Less (1)
Labeling & Promotions
4
Core Data Sheet Management
1
Labeling Strategy Development
3
Maintenance & Renewals
9
Post-Approval Safety Reporting
4
Promotional Material Compliance
4
Variations & Supplements
3
Transparency & Disclosure
4
Clinical Disclosure
2
Clinical Transparency
3
Technology & Operations *
Automation & Efficiency
14
Clinical Data Automation
8
Lab Automation Systems
1
Supply Chain Automation
5
Data & Analytics
126
Advanced Analytics
69
Artificial Intelligence
10
Data Curation
17
Data Visualization
47
Digital Health Solutions
96
5G Infrastructure
4
Blockchain Applications
1
mHealth Applications
18
Patient Portals
28
Telemedicine Platforms
25
Show More (1)
Wearables & Sensors
31
Show Less (1)
Early Development
29
Clinical Supply Chain Automation
3
Clinical Trial Management Systems
26
Informatics Infrastructure
78
Cloud Computing Systems
53
Data Security Solutions
20
Data Storage Platforms
9
Operations
73
Communications
5
Communications & Corporate Affairs
1
Content Creation & Development
9
Human Resources & Talent Acquisition
27
Management Consulting
3
Show More (7)
Marketing
22
Medical Information Services
7
Medical Writing
3
Operations Management
0
Other
3
Product/Service
0
Public Relations
1
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Back
Analyzing real-world data (RWD) in pharmaceutical marketing has the power to unearth hidden trends and insights into the overall prescription landscape. However, accessing and compiling this data tends to be a resource-intensive process. This case study explores how PurpleLab’s Prescription Measurement Report empowered the marketing agency Deerfield to harness RWD insights effectively.
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